CASE STUDY
Aviela Skincare
Social media management · Luxury skincare
The brief
Aviela is a luxury skincare brand centred around natural, high-quality ingredients; shea butter, black soap, and minimalist formulations built for skin that deserves better than a complicated routine. They needed social content that matched the quality of the product: considered, educational, and visually clean.
What I did
I developed and executed the social media strategy, created the content calendar, and produced a full suite of posts, product photography layouts, ingredient education carousels, and brand storytelling graphics. Content was designed to build credibility and trust with an audience that cares about what goes on their skin and why. I also monitored engagement, conducted a content audit, and coordinated with their external digital marketing agency to align paid and organic output.
