CASE STUDY
Kraft Heinz
Content Creator — Retained freelance @ The Kitchen (Heinz in-house agency)
The brief
Heinz's award-winning in-house marketing agency, The Kitchen, brought me on as a retained freelance content creator to produce social content at pace. Each day I'd receive a brief, then handle everything from concept and research to filming, editing, and delivery, all within the same working day.
What I did
Working across Instagram, TikTok, and Facebook, I created content that balanced Heinz's iconic brand voice with a genuinely British sense of humour; the kind that earns comments, not just likes. Content ranged from product shoots and recipe reels to culturally-timed reactive posts.
The pace was fast. The standards were high. The turnaround was same-day.
What landed
The 'It's Light After 6pm Starter Pack' — a reactive post leaning into the British summer experience — became one of Heinz UK's best performing Instagram posts ever, hitting 40K likes. Individual reels pulled in up to 40.3K views.
"Heinz understands British culture better than politicians do."
— Comment on the 'It's Light After 6pm Starter Pack' post